The next big social media opportunity for Facebook, according to its chief executive, is to drive the next wave of Facebook users to its social media platform.
“This is a new world for us, we have to make sure that the core of the platform is engaging and engaging people,” Mark Zuckerberg said at a company event on Tuesday.
“It’s going to take time.”
Facebook is facing a growing amount of pressure from competitors including Instagram and Snapchat.
The company has been trying to find ways to keep people engaged, including by building a “platform for everyone” that will be open to anyone.
“The future of the company is to build a platform for everyone,” Zuckerberg said.
Facebook’s strategy is to use the power of its platform to bring more people online and to help them create more content.
“What I would say to you is that we’re going to make more money with fewer people,” Zuckerberg added.
“We’re going from 1 billion users to 1 billion people in 10 years.”
In a conference call with analysts, Zuckerberg said that Facebook is working on a new service that will help people find and share content on the platform.
The service will allow people to “listen” to others and “unfollow” others.
“People have to become more involved, and we’re thinking about building a community that has an incredible ability to share,” Zuckerberg told analysts.
“That’s the core purpose of the app.”
The company said that its next service will be live in early 2018.
Zuckerberg said Facebook will be focusing on new features for people who have not already joined the social network.
“Over the next couple of years, we’re really going to focus on making sure that people are really engaged and that they’re learning more about our products,” Zuckerberg explained.
“They’re going be able to make better decisions and better decisions with their time.
And that’s going be a big part of our growth strategy.”
Zuckerberg said he is open to other social media services that will bring the same kind of features.
“I don’t know how much money we have, but I’m willing to bet that if we had $1 billion or $2 billion a year in revenue, we’d be very excited about the opportunity,” Zuckerberg remarked.
Zuckerberg also reiterated the importance of Facebook’s brand.
“Mark Zuckerberg said a long time ago that the brand of Facebook was more important than the money,” the analyst said.
“He said if we were to lose the brand, we wouldn’t have the company we have today.”
Zuckerberg reiterated that the company will continue to invest heavily in Facebook and in new technologies, such as artificial intelligence and artificial intelligence-enabled virtual assistants.
“As we’re growing, we think about what can be done in the next five years,” Zuckerberg noted.
“If we’re not doing that, we may have the next big challenge.”
Zuckerberg also said the company wants to attract more people to Facebook with new ways to connect them with other people.
“One of the ways we’re building new audiences is by having the app, the video, the app for them to connect with other like-minded people,” he said.
Zuckerberg pointed to the ability to connect people with friends and family on Facebook’s network.
He also highlighted how Facebook could be used to connect its users to other companies.
“In a few years, the world is going to be a lot more connected,” Zuckerberg stated.
“And it’s going not just Facebook, but we think the world will be much more connected, and it’s the future of our lives.”
Facebook shares in the second quarter of 2017.
The social network has about 2.8 billion active users, including about 200 million active users in the United States.
Zuckerberg reiterated earlier in the year that Facebook had grown to become one of the most valuable companies in the world.
The stock rose to $1,096 on Tuesday after trading at $1.08 on Tuesday afternoon.
The analysts polled by FactSet said the stock is still likely to continue rising in the fourth quarter, as investors expect the company to continue adding features to its platform.
For example, the analysts said they expect the social networking company to build new features that allow users to add more friends and to invite them to new events and places.