The social media platform is a crucial tool for keeping up with the news.
But it also has an uncanny ability to make us more aware of what’s happening around us.
A study conducted by social media research firm iD Tech found that, after analyzing tweets and Instagram posts, people who have been following people on Twitter noticed that the news was getting more attention and people who followed people on Instagram were more likely to see positive posts.
And, according to the study, those who follow people on social media also seemed to notice the news more.
It was interesting to find that it was the news and positive posts that triggered these emotions, says iD founder and CEO James Waggoner.
“It’s just like an emotional response,” he says.
“People react to the news on social and it’s a very emotional response.”
When we get emotionally excited, our brain reacts by increasing activity in the amygdala, the part of the brain associated with emotions.
But the same brain cells that are involved in the release of cortisol, our stress hormone, are also activated during emotional moments, he says, meaning we are reacting to these emotions.
“You are going to see more and more of those [cortisol] cells [in the] brain, as opposed to just the fear cells,” Waggner says.
That’s because when we’re stressed, our brains release a hormone called cortisol that causes the release and release of adrenaline.
But this adrenaline isn’t the same as cortisol.
The release of these adrenaline-producing cells triggers the release or release of a chemical called histamine, which makes people feel anxious and triggers our immune system to attack us.
That reaction is what makes people who follow on social platforms feel anxious, says Waggoon.
“The reason people react to news is that they are responding to the release,” he explains.
In a similar way, it’s the release that triggers the emotional response in us.
“When we are emotionally excited about something, that’s when our amygdala gets activated,” Wattner says, which is why people react with more anxiety when the news gets out.
The social network is a tool for connecting with friends and family.
And while it’s great to share a positive experience, it can also be used to vent, Waggon says.
When it comes to how we share information, the company recommends users to use an app that can help them organize their tweets and posts to share with friends.
But social media is also a tool of communication, too, which Waggone says should be the same for both parties.
“I don’t think the people are necessarily going to feel as strongly when the information gets out, but I think we can still make that a little bit easier,” he notes.
The study, which was published online on Nov. 7 in the Journal of Neuroscience, involved 2,073 adults ages 18 and older who had a self-reported habit of watching or participating in television shows.
The participants were then asked to report on their feelings about the news about a specific event.
They also had to complete an online survey.
Afterward, they were asked to rate their feelings on a scale of 1 to 5, where 1 was the most negative and 5 was the least.
“We found that it wasn’t a very clear relationship between the news sharing and the emotional reaction,” Wagner says of the findings.
He also points out that there is a lot of research showing that people are more inclined to share positive news about things they already like.
“So that’s something we should be paying more attention to,” he adds.